BRAND VISUAL ASSETS

Led the creative development and design of Hey Tigers' evergreen brand graphics, animation, colour palettes and visual identity, continually evolving the signature collection to keep the brand feeling fresh, engaging and visually impactful.

I created a versatile library of evergreen creative assets that refreshed website product imagery, supported ongoing eDM campaigns, and extended across digital advertising, social media and wholesale print collateral. This work established a cohesive and recognisable brand presence while providing a scalable creative system that could be adapted across multiple channels and campaigns.