MARIATRAN 

Defined the creative vision for the product range, leading the development of its concept, narrative and visual identity while shaping the direction for hero graphics, packaging, colour palette and launch communications.

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Working from early concept through to final execution, I developed the range story, copywriting, packaging, colour palette and graphic language to create a distinctive customer experience. I also conceived the art direction of the campaign photography and designed the hero creative assets, ensuring the campaign translated seamlessly across product, digital and retail touchpoints.