MARIATRAN 

CHRISTMAS

 

I led the end-to-end development of an extensive product range, defining it's concept, colour palette, narrative and visual identity. Working across a large and complex portfolio, I ensured cohesion between existing ranges and new products, creating a distinct identity that complemented the broader product ecosystem.

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Beginning with a portfolio-wide mapping of existing ranges, I developed the range strategy, storytelling and visual identity, alongside copywriting, packaging design and graphic development. I art directed talent and still-life photography, created and directed graphic and animation assets, and executed the launch across digital and retail touchpoints, including website takeovers and in-store visual merchandising.