MARIATRAN 

Led the creative direction for the Spring/Summer range campaign, art directing the photoshoot from concept through to pre and post production while developing and designing the seasonal lookbook.

 

The campaign was translated across wholesale visual merchandising and digital communications, ensuring a cohesive brand presence across every touchpoint. Alongside the campaign, I conceptualised and designed original graphics for the apparel range, creating placement prints and repeat patterns that contributed to the visual identity of the collection.