MARIATRAN 

Developed the product range concept and visual identity for the Violet Crumble × Allkinds collaboration, working closely with the Violet Crumble team to balance both brands' identities while ensuring a cohesive and authentic creative outcome.

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I conceived the campaign's visual narrative and led the art direction across photography, digital channels and in-store experiences, creating a seamless brand experience from product through to launch. The result was a cohesive, commercially impactful campaign that successfully brought the collaboration to life across every customer touchpoint.