MARIATRAN 

Led the development of the product range concept, narrative, colour palette and visual identity, defining the creative direction for packaging and launch communications.

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From concept ideation and range storytelling through to copywriting, packaging design and hero graphic development, I established the visual language and key themes for the range. I directed the art direction and end-to-end production of talent and still-life shoots, overseeing graphic and animation asset creation, and bringing the launch to life across digital and retail touchpoints, including website takeovers and in-store visual merchandising.