MARIATRAN 

Created the visual identity for the Chupa Chups × Allkinds collaboration, working closely with the internal product team and Chupa Chups to seamlessly blend both brands into a strong campaign.
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I art directed the campaign across photography, animation, digital channels, activations and retail experiences, while designing an extensive suite of hero campaign graphics and launch assets. The collaboration rolled out seamlessly across every customer touchpoint and exceeded sales expectations, demonstrating the impact of a cohesive creative vision brought to life through thoughtful execution.