MARIATRAN 

Developed the creative vision and visual identity for the launch of LIP, Allkinds’ first make-up range, defining the campaign expression and visual language across all consumer touchpoints.
 

I led the creative development from concept through to execution, including moodboarding, art direction and end-to-end production of talent and still-life shoots, campaign graphics and asset creation. The launch was brought to life across digital and retail channels through website takeovers and in-store visual merchandising, delivering a cohesive and distinctive brand experience.