MARIATRAN 

Led the development of the product packaging, colour palette and visual identity, defining the creative direction for the range and its launch communications.

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From early concept development through to packaging design and hero graphic creation, I established the visual language and creative expression of the range. I art directed and oversaw the end-to-end production of still-life photography, led the creation of graphic and animated campaign assets, and brought the launch to life across digital ads, website takeovers and social media.