MARIATRAN 

Developed the creative vision and visual identity for the launch of Daily Screen, defining its campaign expression and establishing a distinctive visual language across all consumer touchpoints.
 

Responsibilities included visual identity development, art direction and end-to-end production of talent, video and still-life shoots, asset creation and product range graphics. I led the execution of the campaign across digital and retail channels, including website takeovers, brand activations, OOH and in-store visual merchandising, delivering a cohesive brand experience from concept through to launch.