MARIATRAN 

Developed the creative vision, product range aesthetic and visual identity for Bubbleyum, Allkinds' first mini capsule range, shaping the creative direction for the product assortment, accessories and campaign while establishing a distinctive visual language across every consumer touchpoint.

​

Responsibilities included visual identity development, art direction and end-to-end production of talent and still-life photography, product range graphics, animation and campaign asset creation. I oversaw the creative execution across digital and retail channels—including website takeovers, brand activations and in-store visual merchandising—delivering a cohesive brand experience from concept through to launch. The campaign became one of Allkinds' highest-performing launches, selling out and exceeding sales expectations.