MARIATRAN 

Led the launch campaign creative for the Valentine's Day collection in collaboration with Flex Mami, designing and overseeing the rollout of the packaging artwork and shaping the campaign's visual identity and art direction across all launch touchpoints.

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I art directed the still-life photography and developed and oversaw the creation of graphic and animated campaign assets. I also directed the campaign rollout across digital advertising, website takeovers and social media, ensuring the creative vision was executed consistently across every customer touchpoint.