MARIATRAN 

Led the launch campaign creative for Rachael Sarra x Hey Tiger's Mother's Day collection, overseeing the rollout of the packaging artwork while shaping the campaign's visual identity and art direction.

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I art directed the campaign's still-life photography and motion, designing and overseeing the creation of graphic and animated assets. The creative was executed across digital ads, website takeovers and social media, contributing to a successful and meaningful campaign with strong customer engagement and commercial performance.