KITIYA PALASKAS x HEY TIGER

Led the launch campaign creative for Kitiya Palaskas x Hey Tiger's Easter collection, overseeing the rollout of the packaging artwork while defining the campaign's visual direction across all launch touchpoints.

I developed the campaign creative and led the art direction, set design and styling of the talent and still-life photography, designing and overseeing the creation of graphic and animated campaign assets. The campaign was launched across digital advertising, website takeovers and social media, driving strong customer engagement and a highly successful launch.