MARIATRAN 

Defined the creative vision for the launch of Skin, establishing its visual identity and campaign aesthetic while shaping a distinctive brand expression across digital and retail touchpoints.

​

I led the creative direction and execution across the Skin 1.0 launch video, followed by the Skin 2.0 still-life and talent campaign, overseeing art direction, production, and the concept and design of the hero graphics and visual treatment across the campaign. I then translated the campaign across website takeovers, eDMs and in-store visual merchandising, ensuring a seamless and cohesive brand experience throughout every stage of the launch.