SNOOZEVILLE

Led the creative direction for the product range, developing its concept, narrative and visual identity while defining the packaging, hero graphics, the range colour palette and launch communications.

From the earliest stages of concept development, I crafted the range story and visual expression through copywriting, packaging design, colour palette direction and graphic development. I also created the key campaign assets and directed how the creative was brought to life in-store, ensuring a compelling and consistent customer experience across every retail touchpoint.